Company Overview
WooStudy is an innovative ed-tech platform with a mission to break barriers in education by eliminating the middleman. Their vision is to become the world’s premier ed-tech community by transforming traditional enrollment experiences through AI technology. WooStudy offers accessible learning solutions and an advanced platform designed to connect students globally with educational opportunities.
Challenge
In the fiercely competitive ed-tech landscape, dominated by well-established players, WooStudy, as a determined newcomer, needed a comprehensive and strategic marketing approach to:
- Differentiate itself and stand out in the crowded market.
- Build brand awareness and credibility.
- Drive student enrollment and partnerships with academic institutions.
- Establish a strong digital presence and engagement across multiple channels.
The SquarePeg’s 360° Marketing Strategy
The SquarePeg developed and executed a holistic 360-degree marketing solution tailored to WooStudy’s unique needs, comprising the following key components:
Web Development
- Designed and developed a user-friendly, responsive website optimized for SEO.
- The website was crafted to enhance user experience, drive organic traffic, and capture leads effectively.
- The responsive design ensured accessibility and seamless navigation across all devices, supporting business growth.
B2C Social Media Strategy
- Created tailored B2C social media marketing campaigns to engage prospective students.
- Developed a content calendar featuring engaging posts, educational content, and platform highlights.
- Leveraged social media advertising to increase brand visibility and attract target audiences.
B2C Operations
- Implemented timely and personalized follow-up operations via drip email campaigns, WhatsApp messages, calls, and texts.
- Managed CRM systems to nurture leads and maintain database integrity.
- Executed retargeting campaigns to re-engage interested prospects.
- Facilitated networking between global and regional teams to streamline operations.
Inbound & Outbound Campaigns for B2B
- Combined inbound and outbound marketing tactics to attract academic institutions and prospective students.
- Delivered marketing messages both directly and indirectly to maximize reach and engagement.
- Adopted a proactive and interruptive strategy to build active connections with target audiences.
Outcomes
The integrated marketing strategy delivered outstanding results for WooStudy within six months:
| Metric | Result |
|---|---|
| Increase in Website Traffic | 60% |
| Student Enrollments | 20,000+ |
| Global Locations Established | 5 |
| Increase in Media Engagement | 300% |
| Partnerships with Schools & Institutions | 7,000+ |
| Revenue Increase | 100% |
Conclusion
The SquarePeg’s 360° marketing solution empowered WooStudy to break through the competitive ed-tech market by combining innovative web development, targeted social media strategies, effective B2C operations, and dynamic B2B campaigns. This comprehensive approach significantly boosted WooStudy’s visibility, engagement, and revenue, positioning them as a rising leader in the global ed-tech community.
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