Case Study
June 29, 2025

Food and Beverage Marketing Case Study

Food and Beverage Marketing

They are a premium online bakery brand offering a wide range of scrumptious, high-quality, freshly baked goods. Known for their artisanal approach, the client wanted to enhance their brand’s online presence and drive more sales through digital channels.

Challenge

Despite having a great product lineup, the client faced low online engagement and limited brand awareness, which affected sales. Their social media lacked strategic content, engagement, and conversion-driven campaigns. They needed a strong digital presence to attract and retain customers.

Solution

As our client’s digital growth partner, The SquarePeg tailored a data-driven social media strategy, focusing on:

Content Optimization – We designed engaging, high-quality visuals and copy for the target audience.

Social Media Engagement – We implemented interactive campaigns, giveaways, and influencer collaborations.

Paid Ad Strategy – Designed conversion-focused ad campaigns to maximize reach and sales.

Community Building – Strengthened brand trust through active engagement and customer testimonials.

Outcomes

Enhanced brand awareness and customer interaction result in an increase of over 200% in online engagement.

Direct impact from targeted ad campaigns led to an impressive growth of over 500% in revenue. 

Google Ads Revenue
MetricsNumbers/Percentages
MetaGoogle
Return on Ad Spend6.827.86
Click-Through Rate1.16%Search Ads: 5.80%
Display Ads: 1.72%
Cost Per Click0.64 AED0.32 AED
Reach2.1M0.7M
Impressions8.3M11.2M
Clicks76,56589,031
Cost Per AcquisitionAED 29AED 24
Website Traffic2,67,000 (89,000 new users)

We are proud to say that with our strategic social media management and paid advertising campaigns, we transformed our client’s online presence into a powerful revenue-generating brand.

Conclusion:

A small bakery recently shot its sales up 500% online, showing that artisanal brands can truly win in the digital space when they follow a smart plan. At The SquarePeg, we don’t just  run ad campaigns; we mix fresh ideas into every click, every sale, and every person who feels seen by your brand.

Ready to rise to the top?
Food brands: Steal our  7 Secret Marketing Tips for Restaurants

Usama Sheikh

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Discover new growth opportunities, refine your brand identity, and boost customer engagement with a detailed brand audit.
  • Tap into new markets and enhance your digital presence.
  • Stay ahead of the competition with data-driven strategies.
  • Ensure consistency across marketing, sales, and customer experience.

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Last Updated: April 24, 2025

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Last Updated: April 24, 2025

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