Case Study
May 7, 2025

Inbound Marketing for Miles

Client Overview

Mile is an integrated logistics platform that streamlines fleet operations and ensures end-to-end visibility. Their enterprise tech stack serves various sectors, including eCommerce, FMCG, and retail, across 10 markets in the Middle East and North Africa (MENA) region and beyond. Mile also supports marketplace operations with robust delivery and fulfillment solutions.

The Challenge

Mile heavily relied on paid advertisements to generate website traffic. The company aimed to expand its reach and attract potential customers organically by establishing a strong social media presence and optimizing its on-page and off-page search engine optimization (SEO) strategies.

The SquarePeg’s Solution

The SquarePeg developed and implemented a comprehensive inbound marketing strategy to reduce Mile’s dependence on paid advertising and boost organic reach:

Social Media Strategy

  • Created a robust social media strategy tailored to the logistics industry.
  • Focused on content that highlights Mile’s expertise, solutions, and industry insights.
  • Increased engagement through informative and visually appealing posts.

On-Page SEO

  • Conducted thorough keyword research to identify high-value search terms.
  • Optimized website content, including product descriptions, blog posts, and landing pages, with relevant keywords.
  • Improved website structure and user experience to boost search engine rankings.

Off-Page SEO

  • Implemented a strategic link-building campaign to increase domain authority.
  • Focused on acquiring high-quality backlinks from reputable sources within the logistics and tech industries.
  • Enhanced online visibility through targeted outreach and content promotion.

Outcomes

  • Reduced reliance on paid advertising.
  • Increased organic website traffic.
  • Improved search engine rankings.
  • Enhanced social media presence.
  • Strengthened brand authority within the logistics industry.

Conclusion

By implementing a tailored inbound marketing strategy, The SquarePeg successfully helped Miles reduce its dependence on paid advertising and establish a stronger organic presence. This approach not only improved website traffic and search engine rankings but also enhanced Mile’s brand authority within the competitive logistics industry.

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Usama Sheikh

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Last Updated: April 24, 2025

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1. Information We Collect

1.1 Personal Information

We may collect the following personal information:

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You have the right to lodge a complaint with your local data protection authority if you have concerns about our data practices.

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Last Updated: April 24, 2025

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