The Client
Contractbook is a digitally advanced company with a mission to empower businesses for the future by simplifying the adoption of cutting-edge technologies such as AI and machine learning. Their user-friendly platform provides pre-built templates, enabling users to easily create and manage contracts. Contractbook operates in both the United States and Denmark1.
The Challenge
Contractbook sought to:
- Improve keyword rankings for highly competitive terms in the contract management and legal tech space.
- Boost organic traffic to their website.
- Acquire high-quality backlinks from authoritative and relevant websites.
- Drive more successful leads through enhanced online visibility.
Despite offering a robust platform, Contractbook faced stiff competition from established players and needed a strategic approach to stand out in search engine results.
The Solution
1. Strategic Link Opportunity Identification
- Conducted comprehensive research to pinpoint websites highly relevant to Contractbook’s target keywords.
- Prioritized outreach to domains with strong authority and relevance in the legal, tech, and business sectors.
2. High-Quality Content Creation
- Developed informative, engaging, and keyword-focused content tailored to the interests of Contractbook’s target audience.
- Ensured all content met the standards required by authoritative sites, increasing the likelihood of successful backlink acquisition.
3. Tailored Outreach and Relationship Building
- Crafted personalized outreach campaigns to website owners, editors, and influencers in the legal and tech industries.
- Focused on building genuine relationships to secure editorial backlinks rather than relying on generic link requests.
4. Continuous Performance Monitoring
- Tracked keyword rankings, organic traffic, and backlink profile growth.
- Used data-driven insights to refine outreach strategies and content topics for ongoing improvement.
Results
| Metric | Before Campaign | After 6 Months |
|---|---|---|
| Organic Traffic | Baseline | Significant Increase |
| Keyword Rankings | Stagnant | Noticeable Improvement |
| High-Authority Links | Limited | Substantial Growth |
| Lead Generation | Below Target | Marked Increase |
- Improved Keyword Rankings: Targeted keywords began ranking higher, increasing Contractbook’s visibility in search results.
- Organic Traffic Growth: The website experienced a steady rise in organic visitors, driven by improved rankings and relevant content.
- Quality Backlinks: Secured backlinks from respected, high-authority websites in the legal and tech sectors, strengthening Contractbook’s domain authority.
- Lead Generation: Enhanced online presence led to a measurable uptick in qualified leads and user sign-ups1.
Key Takeaways
- Tailored Link Building: Custom strategies focused on relevance and authority yield better results than generic outreach.
- Content Quality Matters: High-quality, informative content is essential for earning editorial backlinks and improving SEO.
- Ongoing Optimization: Regular monitoring and strategy refinement are crucial for sustained growth in competitive markets.
“The SquarePeg’s tailored link building approach helped us break through a crowded market. The quality of backlinks and the resulting boost in organic traffic have been instrumental in driving new business.”
— Marketing Lead, Contractbook
Conclusion
This case study demonstrates how a focused, research-driven link building strategy can elevate a digital platform like Contractbook. By prioritizing quality over quantity and aligning content with authoritative partners, Contractbook achieved significant improvements in search visibility, organic traffic, and lead generation
