Media Production Case study

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Media Production Case Study

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Zippy is a Portuguese kid’s clothing brand with multiple global franchises. The brand stands out for its inclusive and sustainable clothing and accessories for children of all ages. Zippy offers a wide clothing and accessories range for preemies, newborns, toddlers, and teenagers.

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Zippy Pakistan wanted to drive more traffic and boost its sales by showcasing its products in engaging photography and video content. They want to improve reach and raise brand awareness through visual marketing.

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All image data sent to Zippy Pakistan by the brand head office consisted of product images and model shoot of Portuguese kids which did not resonate with the local audience.

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We decided to shoot images using local children. The goal of this was multi-fold:

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To achieve the client’s goals, our team developed a video marketing strategy that included the following elements:

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Since we were on a tight budget, we collaborated with a local school as the location. The benefit of this was that we got an appropriate location free of cost, we also incorporated their students as models. The school also benefited as we tagged them in all social media posts and also brought parents of potential school to their campus.

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The Sqube Productions engaged their expert production team from Turkey who assured vibrancy and liveliness in the Zippy winter collection photoshoot.

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We created a series of product shorts with children of aged 5 – 13 years. The Sqube Productions designed these images to give customers a clear understanding of the product’s quality, comfort, and style and encourage them to purchase.

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Parent testimonials were also captured to lend credibility to the brand and develop a sense of camaraderie with the target audience

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We worked with a group of popular social media Islamabad base mommy influencers to create a video series featuring the brand’s clothing. It helped reach a new, wider audience and increased the brand’s visibility on social media. We also posted in Mommy forums to increase traction.

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The Sqube Productions also created a series of behind-the-scenes videos that gave customers a glimpse into the brand’s production process and the people behind the scenes. These videos helped build a strong connection between the brand and its customers, creating a sense of trust and loyalty.

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Last Updated: April 24, 2025

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1. Information We Collect

1.1 Personal Information

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5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

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9. Changes to This Privacy Policy

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You have the right to lodge a complaint with your local data protection authority if you have concerns about our data practices.

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Last Updated: April 24, 2025

Please read these Terms and Conditions (“Terms”) carefully before using the services offered by The SquarePeg (“Company,” “we,” “us,” or “our”).

1. Acceptance of Terms

By accessing or using our website and services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our services.

2. Services

The SquarePeg provides website development, strategic planning, content creation, SEO optimization, and related digital marketing services. The specific services to be provided will be outlined in a separate Service Agreement.

3. Project Timeline and Deliverables

3.1 Project timelines will be established in the Service Agreement.

3.2 The Company will make reasonable efforts to meet agreed-upon deadlines, but is not responsible for delays caused by client feedback, third-party services, or factors outside our control.

3.3 Deliverables will be provided as specified in the Service Agreement and are subject to client approval.

4. Payment Terms

4.1 Fees for services are as stated in the Service Agreement.

4.2 Unless otherwise specified, a 50% deposit is required before work begins, with the remaining balance due upon project completion.

4.3 Late payments are subject to a 1.5% monthly interest charge.

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6. Intellectual Property

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6.2 The Company retains ownership of pre-existing elements, frameworks, and methodologies used in the development process.

6.3 The Company reserves the right to display the completed project in its portfolio unless otherwise specified.

7. Website Hosting and Maintenance

7.1 Website hosting and ongoing maintenance services are separate from development services and require additional agreements.

7.2 The Company is not responsible for website performance issues related to third-party hosting services unless specified in a maintenance agreement.

8. Limitation of Liability

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8.2 The Company is not liable for any indirect, consequential, or incidental damages arising from the use of our services.

9. Termination

9.1 Either party may terminate services with 30 days’ written notice.

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9.3 Early termination fees may apply as specified in the Service Agreement.

10. Confidentiality

10.1 Both parties agree to keep confidential any proprietary information disclosed during the project.

10.2 This obligation survives the termination of services.

11. Changes to These Terms

11.1 The Company reserves the right to modify these Terms at any time.

11.2 Continued use of our services after changes constitutes acceptance of the modified Terms.

12. Governing Law

These Terms are governed by the laws of [Your Jurisdiction], without regard to its conflict of law principles.

13. Contact Information

For questions regarding these Terms, please contact us at:

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