Case Study
May 7, 2025

Renewable Energy 360° Marketing Solution for Ultimate Solar Energy

Company Overview

Ultimate Solar Energy (USE) is a leading player in the renewable energy sector. With a commitment to environmental responsibility and a vision to deliver quality solar products, Ultimate Solar Energy offers cutting-edge solar solutions and services to homeowners and businesses across Australia.

Problem

Challenge

Ultimate Solar Energy is operating in a highly dynamic renewable energy sector. And functioning is such high market competition; USE requires effective consumer awareness, lead generation, and social media presence.

SquarePeg’s 360 Marketing Strategy Solution

Website Content Revamping 

Team SquarePeg revamped the USE website content with up-to-date solar brands’ information and blogs. This exhaustively curated content strategy improved brand awareness and increased USE website engagement.

B2C Social Media Strategy

Our team created a customized social media B2C strategy for USE with the following approaches: 

  • Targeted Ad Campaigns: Leverage Facebook ads to reach potential customers.
  • Social Media Engagement: Followed a creative social media and blog calendar strategy to increase USE’s digital presence.
  • Automated Email Marketing: Incorporated Hubspot email workflow automation to improve lead generation.
  • Brand Awareness: Increase Ultimate Solar Energy’s visibility and reputation in the renewable energy sector through social media platforms.

Outcomes

Through a strategic blend of creativity and eco-conscious marketing, The SquarePeg established Ultimate Solar Energy as a key player in the renewable energy sector and achieved substantial growth as required. 

  • Website Traffic: Increased by an impressive percentage (3.2%).
  • Customer Acquisition: Gained a substantial number of new customers. (8.2k)
  • Improved Brand Awareness: Tailored and up-to-date content increases USE’s digital presence and brand awareness. 
  • Customer Engagement: Gain excellent targeted engagement by [54%]. 
  • Sustainable Impact: USE contributed to carbon emission reduction and created an eco-friendly effect.
  • Lead Generation: Successfully converted warm leads into sales by lead generation campaign, email marketing and hubspot automations
  • Revenue Growth: Realized a substantial increase in revenue by SEO & SERP ranking.

Usama Sheikh

Struggling to grow?

We will do a quick audit of your brand to help you understand some key issues.

Website Development.

Web Services That Engage & Convert!
Your website’s content shapes perceptions and drives actions. At The SquarePeg, we create content that informs, engages, and converts.
  • Strategic & Engaging: Content that speaks directly to your audience.
  • SEO-Optimized: Boost your search rankings.
  • Brand-Focused: Consistent tone and messaging.
  • Conversion-Driven: Captivates visitors and encourages action.

AI & Data Science.

Elevate your brand. Expand your reach.
Discover new growth opportunities, refine your brand identity, and boost customer engagement with a detailed brand audit.
  • Tap into new markets and enhance your digital presence.
  • Stay ahead of the competition with data-driven strategies.
  • Ensure consistency across marketing, sales, and customer experience.

Brand Audit.

Elevate your brand. Expand your reach.
Discover new growth opportunities, refine your brand identity, and boost customer engagement with a detailed brand audit.
  • Tap into new markets and enhance your digital presence.
  • Stay ahead of the competition with data-driven strategies.
  • Ensure consistency across marketing, sales, and customer experience.

Content Development.

Boost Visibility, Drive Traffic, and Elevate Revenue
Content is more than just words—it’s the heart of your brand and the engine behind your marketing success. At SquarePeg, we create content that cuts through the noise. With insightful research and captivating storytelling, we craft content that sparks engagement, builds trust, and positions your brand as an authority in your field. 

Marketing Funnels.

Pipelines That Convert
A well-crafted marketing funnel turns interest into action. We use data-driven strategies to attract, nurture, and convert your audience at every stage.
  • Social Media Marketing: Build brand authority and engage your audience with targeted content and smart strategies.
  • Lead Generation: Use data-backed insights to attract high-intent prospects ready to take action.
  • Remarketing: Reconnect with potential customers through personalized, strategic campaigns.
  • Media Buying: Maximize ROI with data-driven ad placements that reach the right audience.

Privacy Policy

Last Updated: April 24, 2025

This Privacy Policy describes how The SquarePeg (“Company,” “we,” “us,” or “our”) collects, uses, and discloses your information when you use our website and services.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information:

  • Contact information (name, email address, phone number, business address)
  • Business information (company name, job title)
  • Payment information (billing address, payment method details)
  • Communications and correspondence with us

1.2 Usage Information

We automatically collect certain information about your device and how you interact with our website:

  • IP address and device identifiers
  • Browser type and operating system
  • Pages visited and features used
  • Time spent on pages and navigation paths
  • Referral sources and exit pages

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. You can manage cookie preferences through your browser settings.

2. How We Use Your Information

We use your information for the following purposes:

  • Providing and improving our services
  • Responding to inquiries and service requests
  • Processing transactions and managing accounts
  • Sending service announcements and updates
  • Marketing and promotional communications (with your consent)
  • Analyzing website usage to improve user experience
  • Protecting our legal rights and preventing misuse

3. Information Sharing and Disclosure

We may share your information with:

  • Service providers and contractors who perform services on our behalf
  • Professional advisors (lawyers, accountants, insurers)
  • Business partners with your consent
  • Legal authorities when required by law
  • Potential buyers in the event of a business sale or merger

We do not sell your personal information to third parties.

4. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee the security of information transmitted to our website.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information:

  • Access to your personal information
  • Correction of inaccurate information
  • Deletion of your information
  • Restriction or objection to processing
  • Data portability
  • Withdrawal of consent

To exercise these rights, please contact us using the information in Section 10.

7. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in accordance with applicable law.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be indicated by the “Last Updated” date and will be effective immediately upon posting. We encourage you to review this Privacy Policy regularly.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

11. Additional Information for Specific Jurisdictions

11.1 For California Residents

Under the California Consumer Privacy Act (CCPA), you have specific rights regarding your personal information. For more details, please contact us.

11.2 For European Economic Area, UK, and Switzerland Residents

We process your personal data in accordance with the General Data Protection Regulation (GDPR) and equivalent UK legislation. The legal bases for processing include consent, contractual necessity, and legitimate interests.

You have the right to lodge a complaint with your local data protection authority if you have concerns about our data practices.

Strategy Development.

Plan. Execute. Grow
Success doesn’t happen by chance—it’s built on a solid strategy. Our Strategic Development services help you define clear goals, streamline operations, and position your business for sustainable growth.
  •  Goal-Driven Planning: Set clear, achievable objectives for long-term success.
  • Market & Competitive Insights: Stay ahead with data-backed strategies.
  • Business Process Optimization: Improve efficiency and maximize results.
  • Scalable Growth Strategies: Expand your reach with a future-proof plan.
  • Alignment Across Teams: Ensure every department works towards the same vision.
A well-defined strategy eliminates guesswork, strengthens decision-making, and keeps your business adaptable in a fast-changing market.

Terms & Conditions

Last Updated: April 24, 2025

Please read these Terms and Conditions (“Terms”) carefully before using the services offered by The SquarePeg (“Company,” “we,” “us,” or “our”).

1. Acceptance of Terms

By accessing or using our website and services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our services.

2. Services

The SquarePeg provides website development, strategic planning, content creation, SEO optimization, and related digital marketing services. The specific services to be provided will be outlined in a separate Service Agreement.

3. Project Timeline and Deliverables

3.1 Project timelines will be established in the Service Agreement.

3.2 The Company will make reasonable efforts to meet agreed-upon deadlines, but is not responsible for delays caused by client feedback, third-party services, or factors outside our control.

3.3 Deliverables will be provided as specified in the Service Agreement and are subject to client approval.

4. Payment Terms

4.1 Fees for services are as stated in the Service Agreement.

4.2 Unless otherwise specified, a 50% deposit is required before work begins, with the remaining balance due upon project completion.

4.3 Late payments are subject to a 1.5% monthly interest charge.

5. Client Responsibilities

5.1 Clients are responsible for providing necessary content, feedback, and approvals in a timely manner.

5.2 Delays in client feedback may result in project timeline adjustments.

5.3 Clients are responsible for the accuracy and legality of all content provided.

6. Intellectual Property

6.1 Upon full payment, clients receive ownership rights to the final website design and content created specifically for the project.

6.2 The Company retains ownership of pre-existing elements, frameworks, and methodologies used in the development process.

6.3 The Company reserves the right to display the completed project in its portfolio unless otherwise specified.

7. Website Hosting and Maintenance

7.1 Website hosting and ongoing maintenance services are separate from development services and require additional agreements.

7.2 The Company is not responsible for website performance issues related to third-party hosting services unless specified in a maintenance agreement.

8. Limitation of Liability

8.1 The Company’s liability is limited to the amount paid for services.

8.2 The Company is not liable for any indirect, consequential, or incidental damages arising from the use of our services.

9. Termination

9.1 Either party may terminate services with 30 days’ written notice.

9.2 If the client terminates services, they are responsible for payment for all work completed up to the termination date.

9.3 Early termination fees may apply as specified in the Service Agreement.

10. Confidentiality

10.1 Both parties agree to keep confidential any proprietary information disclosed during the project.

10.2 This obligation survives the termination of services.

11. Changes to These Terms

11.1 The Company reserves the right to modify these Terms at any time.

11.2 Continued use of our services after changes constitutes acceptance of the modified Terms.

12. Governing Law

These Terms are governed by the laws of [Your Jurisdiction], without regard to its conflict of law principles.

13. Contact Information

For questions regarding these Terms, please contact us at:

By using our services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.