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Company Overview
Ultimate Solar Energy (USE) is a leading player in the renewable energy sector. With a commitment to environmental responsibility and a vision to deliver quality solar products, Ultimate Solar Energy offers cutting-edge solar solutions and services to homeowners and businesses across Australia.
PROBLEM
![TheSquarePeg_BPO_Pitch.pptx TheSquarePeg_BPO_Pitch.pptx](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-7.png)
![TheSquarePeg_BPO_Pitch.pptx (1) TheSquarePeg_BPO_Pitch.pptx (1)](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-1-1.png)
CHALLENGE
Ultimate Solar Energy is operating in a highly dynamic renewable energy sector. And functioning is such high market competition; USE requires effective consumer awareness, lead generation, and social media presence.
![TheSquarePeg_BPO_Pitch.pptx (2) TheSquarePeg_BPO_Pitch.pptx (2)](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-2-1.png)
SQUAREPEG'S 360 MARKETING STRATEGY SOLUTION
WEBSITE CONTENT REVAMPING
Team SquarePeg revamped the USE website content with up-to-date solar brands’ information and blogs. This exhaustively curated content strategy improved brand awareness and increased USE website engagement.
![1 (1) 1 (1)](https://thesqpeg.com/wp-content/uploads/2023/11/1-1.png)
B2C SOCIAL MEDIA STRATEGY
Our team created a customized social media B2C strategy for USE with the following approaches:
• Targeted Ad Campaigns: Leverage Facebook ads to reach potential customers.
• Social Media Engagement: Followed a creative social media and blog calendar strategy to increase USE’s digital presence.
• Automated Email Marketing: Incorporated Hubspot email workflow automation to improve lead generation.
• Brand Awareness: Increase Ultimate Solar Energys visibility and reputation in the renewable energy sector through social media platforms.
![TheSquarePeg_BPO_Pitch.pptx (3) TheSquarePeg_BPO_Pitch.pptx (3)](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-3-1.png)
OUTCOMES
Through a strategic blend of creativity and eco-conscious marketing, The SquarePeg established Ultimate Solar Energy as a key player in the renewable energy sector and achieved substantial growth as required.
• Website Traffic: Increased by an impressive percentage (3.2%).
![2 (2) 2 (2)](https://thesqpeg.com/wp-content/uploads/2023/11/2-2.png)
• Improved Brand Awareness: Tailored and up-to-date content increases USE’s digital presence and brand awareness.
![3 3](https://thesqpeg.com/wp-content/uploads/2023/11/3.png)
![TheSquarePeg_BPO_Pitch.pptx (4) TheSquarePeg_BPO_Pitch.pptx (4)](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-4.png)
• Customer Engagement: Gain excellent targeted engagement by [54%].
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• Customer Acquisition: Gained a substantial number of new customers.
![TheSquarePeg_BPO_Pitch.pptx (5) TheSquarePeg_BPO_Pitch.pptx (5)](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-5.png)
• Revenue Growth: Realized a substantial increase in revenue by SEO & SERP ranking.
![TheSquarePeg_BPO_Pitch.pptx (6) TheSquarePeg_BPO_Pitch.pptx (6)](https://thesqpeg.com/wp-content/uploads/2023/11/TheSquarePeg_BPO_Pitch.pptx-6-1092x693.png)