Content is king, but a great content team reigns supreme!
In the era of digitalization, increasing brand recognition and growing the target audience are primary goals for every business owner, and content marketing is a strategy worth considering to achieve them. Since content marketing has become a critical component of a successful marketing strategy, it could be challenging for small businesses with limited resources and small teams to create and distribute engaging content. Fortunately, various forms of online content – such as blog articles, infographics, social media posts, and whitepapers, enable businesses to develop relevant consumer interest in their products and services while driving traffic to their social handles and websites.
Here are some innovative ways for small content teams to churn out desired results through successful content marketing plans without breaking the bank.
1
Develop an Effective Content Strategy
Content strategy involves planning at various levels and requires understanding the intent that will achieve specific goals, such as increasing brand awareness, driving traffic to websites, generating leads, or boosting sales. An effective content strategy involves:
- Specific and well-communicated goals.
- Measurable set outcomes.
- Conduct market research to understand target audience preferences to create resonating content.
- Create buyer personas, and interpret your web analytics to gain insights into your target audience.
- Develop a brand style guide to ensure that all content is cohesive and aligned with your brand voice.
- Create a plan for the different types of content creation, their publishing frequency, and distribution platforms.
- Define your content dispersal channels, such as your website, social media platforms, email newsletters, or third-party sites.
- Create and optimize high-quality, engaging content for your target audience and circulation channels.
- Regularly review your content metrics, such as engagement rates, traffic, leads, and sales, and adjust your content strategy as per gaps and needs.
2
Repurposing Existing Content
Various content market strategists use content repurposing to drive more traffic to their existing content. Indeed, it is an effective way to save time and resources while generating fresh, likable content for your audience. Jazzing up content involves transforming existing content, such as blog posts or case studies into another format, such as a video or infographic. The approach maximizes your old content’s reach and appeals to different audience segments. Also repurposing content can also help businesses to optimize their content for SEO, increasing content’s visibility and driving more traffic to their website.
Pro Tip: Old blog posts can transform into video or podcast episodes, e-books, or infographics. Repurposing existing content can save time and resources by allowing content creators to leverage the content they have already produced, while also reaching new audiences and expanding their reach.
3
Leverage Technology & Outsourcing
Evolving technology is an outstanding opportunity for small businesses with small content teams. With limited resources, small content teams can struggle to produce content at scale. However, by leveraging technology and outsourcing cer- tain tasks, small businesses can boost their content output without overloading their team. Incorporating technology not only streamlines workflow, but also im-proves collaboration, and produces better results. Here are some pro tips on how to do so:
- Use a project management tool: A project management tool like Trello, Asana, or Click Up can help you organize your content creation process, assign tasks, set deadlines, and track progress.
- Invest in a content management system (CMS): A CMS like WordPress or Hub- spot can help you manage your content more efficiently, from creating and pub- lishing to tracking performance and optimizing for search engines.
- Use automation tools: Automation tools like Hoot suite, Buffer, or Later can help you schedule your social media posts in advance, saving time and ensuring consis-tency in your messaging.
- Leverage analytics: Use analytic tools like Google Analytics or SEMrush to track the performance of your content, understand your audience’s behavior, and optimize your content strategy accordingly.
- Leverage analytics: Use analytic tools like Google Analytics or SEMrush to track the performance of your content, understand your audience’s behavior, and optimize your content strategy accordingly.
- Utilize collaboration tools: Collaboration tools like Google Docs or Dropbox can help your team work on content simultaneously, track changes, and provide feed- back in real-time.
- Explore content creation tools: Use tools like Canva or Adobe Spark to create professional-looking graphics and visuals for your content, these tools are super easy to use and anyone can create graphics on them, even if they don’t have design skills.
- Keep up with the latest technology trends: Stay up-to-date with the latest technology trends and tools that can help you improve your content creation process, such as chatbot automation for customer service.
WRAP UP
So, if you have a small business or startup, you can still achieve more significant content marketing results by utilizing these three optimal ways; create a content plan and schedule, repurpose existing content, and leverage technology and out-sourcing. At this point, it is significant to contemplate effective content marketing requires consistency, quality, and creativity, so keep experimenting and refining your approach to ensure better results over time.
Need help building an effective strategy? Talk to us.
