The Square Peg is the somewhat unruly yet still loveable brainchild of two completely different individuals with a common vision – to move beyond traditional digital marketing to building stories and experiences that are real, unique and long lasting.



A tech rock star who inspires, leads and upholds sanity that forces everyone to get the job done! I am, however, not be confused for an average tech-person for I have the ability to bounce from one creative idea to the next with the speed of Wil E Coyote and to manage every task with such finesse that would put even Martha Stewart to shame. Working with a Canadian firm exposed me to international best practices through which I acquired vast experience in crafting digital marketing strategies, especially for B2C. Not to oversell myself, but I am the superwoman of SEOS, Web Content Writing, E-Commerce, WordPress and Google Analytics. As the CEO of The SquarePeg, my role is practically tangled and intertwined with all aspects of the company and without me the team is just a brood of headless hens.



Journalist, photographer and story-teller who loves food, game-nights and reading! I have worked for international media for 7 years, serving as a Foreign Correspondent for Channel Nine Australia and worked on South Asian documentaries for 60 Minutes that earned me a Foreign Accreditation Card with the Ministry of Foreign Affairs, Pakistan. For a year I was an Editor for a locally published newspaper, The Islamabad Dateline and later served as a Feature Writer for three years with Dawn News having published numerous articles on diplomatic, cultural and art events. Besides being a Pakistani Louis Lane, I also took on the role of Professor Charles Xavier and taught the History of International Relations for two years and Cambridge English as a First Language for four years.



After a stellar stint at Cadet College Hasanabdal, resulting in a dream career in the Cavalry, that spanned over two decades, I pride myself on being disciplined, exceptionally articulate when required and dedicated family member. With Iqbal’s Idealism, I find myself wanting to achieve sense of proportion in every walk of life. I believe in supporting ideas and bringing out the best in people by pushing them to their utmost potential and developing ability to work under pressure. Post-military, I put my skills to task by lending my financial and logistic support in construction and automobile sector. At SquarePeg, I not only serve as the Chief Financial Officer but also as the voice of reason. My role is intertwined with financial upkeep, the clientele magnetism, management of resources and company’s overall well-being.



Marrium Aftab, is an IT graduate by education, a soulful artist by temperament, a passionate traveler and foodie by choice, and an exceptional Social Media Manager at The SquarePeg. Marrium has experience of working with top-notch international and local organizations and projects, for the last 8 years. As an expert on brand marketing for several US-based clients, she understands market trends, social community languages, and what quality content can do for a brand. Being a creative artist and data scientist, Marrium’s forte is social media marketing.



Qanaita is the embodiment of all things feminine which means she’s soft on the outside and a warrior on the inside. She’s observant; she’s wise and has the most uncompromising go-getter attitude. She’s an analytically strong Electrical Engineer adept in research analysis and project management with the ability to handle complex business problems and scrutinizing financial viability of projects. Being a super hands-on mom taught Qanaita the essentials of time management, conflict resolution, adaptability and strategic thinking. Her managerial potential was further cultivated at the National Centre of Cyber Security. At The SquarePeg, Qanaita serves not only as a Project Manager but also as a voice of logic. Her diverse skill-set, patience and solution-oriented nature make her the sanest of us all! In an ideal world, Qanaita would be found peacefully enjoying and basking the glory of Mother Nature but fortunate for us, here in the Digital World, she works with us.



A management grad with a keen interest in music, travel, and skating. Ibrahim cannot be summed up in such few words. “Having survived the rigorous curriculum in Monash, I truly believe that nothing is beyond reach as long as you work hard for it,” and with that mindset – Ibrahim became our Jack of All Traits establishing himself firmly as an integral part of The SquarePeg team. He’s our version of Lenon who avoids cake and caffiene like the plague but is yet most fueled up to get his work done. He adorns many roles as a team member and with his determination and focus to learn and grow is all set to making a huge difference in the industry.



Usman, our quirky Graphic Designer/Video Animator sways like a pendulum between being overzealous to downright bored and yet somehow manages to keep his creativity to a maximum level. Usman has a demonstrated history of working in the education management/Marketing industry. He is also a skilled photographer and cinematographer who has a flair for the theatrics and keeps the team entertained with his dramatics. He is a strong arts and design professional with an in process Bachelor of Media Studies (BMS) focused in Communication and Media Studies. His personal life and interests are clouded by mystery – we only know what he lets us know.



Ali is a creative graphic designer with a free spirit and a dynamic background of playing with colors for UI designing, social media marketing, videos and advertising. He has a Bachelor’s Degree in Media Sciences, but opted to pursue art and design for the love of visual arts. He started with freelance projects and excelled in each one of his Digital Marketing endeavors that comprised of diverse clientele from food chains, Retail brands to Real Estate. With his love for art and contemporary out of the box thinking, immense attention to detail and passion to create powerful content, he has become a powerful voice for The SquarePeg brand and is invaluable as a Graphic Designer. On the side, Ali loves food, travelling, sketching and making friends.