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Top 5 Best Headless eCommerce Platforms For Your Business Growth 2024

Top 5 Best Headless eCommerce Platforms For Your Business Growth 2024

In today’s dynamic marketplace, where trends shift, business demands fluctuate, and customer expectations soar, staying ahead is non-negotiable for online marketing for small businesses and corporate giants. With the relentless procession of AI technology, the pressure is on companies to do more with less. So, how does one swiftly adapt and expand their brand to meet the ever-changing landscape? Enter headless e-commerce, the ultimate game-changer. It offers outstanding agility and flexibility to unlock new opportunities and ensure brands stay at the vanguard of innovation.

Level up your e-commerce game in 2024 and beyond with Headless Commerce!

Headless e-commerce separates the front end (storefront and user experience) from the back end (data and business logic layers) of an e-commerce application. This means changes on one end are exclusive of the other, giving brands the freedom to customize limitlessly and improve the user experience.

In e-commerce, keeping up with new channels and customer behaviors is tough, and often requires lots of coffee! Traditional e-commerce or digital marketing for small businesses and big brands needs mutually exclusive updates to both front and back ends for new features, causing great hustle for even smaller projects. That’s where the flexibility and agility of headless e-commerce come in to change the conventional game. 

Traditional e-CommerceHeadless e-Commerce
Tightly linked front end and back endThe back end and front end are decoupled
Quick setup, often with storefront templates and drag-and-drop toolsOffers flexibility for customization and integration
Limited customization optionsEndless possibilities for customization
Changes to the front end may impact back-end functionsChanges to the front end do not affect back-end functions
Simplicity and speed in setupTo setup and maintain, it requires more technical expertise
May hinder future software integrationFacilitates easy integration of new features
  1. Shopify Plus

Shopify has long been a go-to choice for business owners worldwide, evolving from a conventional e-commerce platform to include headless commerce functionality through Shopify Plus.

Shopify Plus empowers business owners to gain full control over their storefront’s appearance while the platform handles backend operations.

Catering to businesses of all sizes, from startups to enterprises, Shopify Plus offers a range of features to facilitate growth.

Its versatility allows users to customize storefronts with or without coding, making it accessible to beginners and experienced developers.

Image: Shopify

Image: Shopify

Key Features

  • A wide array of seamless third-party integrations with CRM, ERP, PIM, and CMS tools.
  • Robust GraphQL API resources enable effortless storefront customization and other headless commerce functionalities.
  • Integration compatibility with various tools including Wave, Slack, Airtable, Google Sheets, and Stocky, as well as third-party marketplaces such as eBay and Amazon.
  • Access to the Shopify Plus academy offering online training for e-commerce best practices.
  • Guaranteed 99.99% online store uptime, along with URL customization for enhanced SEO and greater visibility on Google SERPs.
  • Customizable templates and themes for various aspects like inventory management, discounts, checkout processes, and more.
Pros Cons
Built-in analytics tracking tools for conversion ratesLimited design customization options
24/7 customer service support via phone, live chat, and help centerHigh processing fees may apply
Level 1 PCI compliance for robust financial securityLimited access to plugins and add-on services on low-tier plans
User-friendly interface 

Pricing

Shopify pricing image

Image Source: Shopify

Shopify Plus pricing starts at $2,500/month for a 1-year term and $2,500/month for a 3-year term, or a variable platform fee for more complex business structures. 

Tool Level

  • Intermediate

Usability

  • Easy to use

2. BigCommerce

BigCommerce also stands out as a leading e-commerce platform that caters to all sizes of businesses with its comprehensive suite of solutions.

As a SaaS platform, it equips small businesses with the tools needed for their online marketing, launch, and scale their e-commerce operations seamlessly.

A key highlight of BigCommerce for headless commerce is its API-driven architecture that facilitates easy integration with multiple third-party platforms like eBay, Amazon, Stripe, and Drupal.

Unlike some other headless e-commerce platforms, BigCommerce does not impose API call throttling, ensuring timely responses regardless of website traffic volume.

Big commerse image

Image: BigCommerce

Key Features

  • Uses PayPal as the main payment option and works with 48+ other payment gateways like Stripe and Apple Pay.
  • Handles different currencies and connects with apps that support multiple languages.
  • Comes with basic features like managing products, inventory, and orders.
  • Allow users to change the look and feel of their e-store with 12 free designs and 120 paid ones.
  • Help users to track how customers behave and generate reports for marketing.
  • Manages multiple stores and supports headless commerce through its API.
Pros Cons
No transaction feesAbsence of abandoned cart feature in low-tier plans
Affordable compared to other headless e-commerce platformsHigh processing fees may apply
24/7 customer support via live chat, phone call, and email 
Supports multiple payment channels 

Pricing

Big commerce pricing

Image Source: BigCommerce

BigCommerce offers a 15-day free trial with four paid plans with various add-on benefits based on the tier.

  • Standard: $29 per month
  • Plus: $79 per month
  • Pro: $299 per month
  • Enterprise: Custom pricing

Tool Level

  • Beginner

Usability

  • Easy to use

3. Spryker

Spryker, headquartered in Berlin, is a leading headless e-commerce platform that caters to B2B and B2C businesses.

With an extensive array of approximately 900 API modules, Spryker enables businesses to decouple the front end of their e-commerce applications from the back end seamlessly.

It offers dependable cloud-based services to empower businesses to customize their storefronts without technical constraints. Also, it streamlines business operations with features such as inventory management, product catalogs, and discount management.

Spryker emphasizes seamless integration with third-party applications like RatePay, Nitrobox, PayPal, Adyen, and Paysafe.

Spryker image

Image: Spryker

Key Features

  • Offers customizable templates for the online store’s look and layout.
  • Help businesses keep track of how customers behave and see sales data easily.
  • Provides training through videos and guides to help set up smoothly.
  • Includes features like order tracking and inventory management to run the business smoothly.
  • Customizable as business needs.
  • Allows developers to add more features using modules and plugins.
Pros Cons
Offers a wide variety of third-party integrationsMight be too advanced for small businesses and startups
Enables rapid deployment 
Ensures strong data security measures 

Pricing

Spryker offers a free demo version and custom pricing on request.

Tool Level

  • Intermediate

Usability

  • Moderately easy to use

4. Salesforce Commerce Cloud

It is driven by the powerhouse CRM software provider Salesforce and stands out as one of the best headless e-commerce platforms available in 2024. Its user-friendly features make it easy to create and customize unique storefronts tailored to your business needs, with the added advantage of swift site launches thanks to its cloud-based capabilities. 

What sets this platform apart is its innovative AI-powered commerce capabilities. Through generative AI, it conducts predictive analysis and delivers personalized content recommendations to customers, ensuring high satisfaction levels and keeping you ahead of the competition.

Salesforce image

Image: Salesforce Commerce Cloud

Key Features

  • Supports multi-site coverage and localization to allow customization of storefronts as per business’s operating country.
  • Offers integration with various third-party platforms including LinkedIn, Twitter, Slack, Amazon, NetSuite, and others.
  • Seamlessly integrates with Salesforce’s CRM software for enhanced customization options.
  • Provides a unified commerce experience, offering tools for customer acquisition, reporting and analytics, order management, and payments.
  • Streamlines order processing through automation, ensuring quick and efficient service.
  • Integrates with multiple payment gateways, allowing businesses to accept payments in over 130 currencies.
Pros Cons
Consistent customer support systemNot beginner-friendly
Utilizes AI and automation to enhance business operations 
Integrated CRM functionalities 

Pricing

Salesforce plans

Image: Salesforce commerce cloud 

Salesforce Commerce Cloud offers tailored pricing plans based on your business transaction volume. It provides four paid plans:

  • Standard Success Plan: Custom pricing
  • Premier Success Plan: Custom pricing
  • Signature Success Plan: Custom pricing
  • Professional Services Plan: Custom pricing

Tool Level

  • Intermediate

Usability

  • Easy to use

5. Commercetools

It offers a comprehensive business solution, merging an API-first approach with microservices features and cloud-native architecture to deliver efficient headless e-commerce infrastructure globally.

As a SaaS platform, it empowers business owners to create and tailor unique digital storefronts across various consumer touchpoints, be it websites, VR applications, voice assistants, or social networks.

Featuring over 300 API endpoints, Commercetools provides robust headless services for both B2B and B2C companies. Its APIs are versatile enough to eliminate the need for further customization using SQL.

Commercetools image

Image: Commercetools

Key Features

  • Includes tools for managing product information efficiently.
  • Allows integration with various applications like Adyen, Frontastic, Bloomreach, and others.
  • Offers customer support via live chat, email, help desks, FAQs, and calls.
  • Features a Merchant Center for managing retail operations and tracking orders.
  • Provides training through webinars and live videos for onboarding.
  • Uses multiple cloud providers like AWS, GCP, and Azure for reliable point-of-sale services.
Pros Cons
Provides a 60-day free trial with full access to all functionalitiesChallenging for beginners to use
Microservices with flexible pricing options 
Consistent back-end functionalities with high uptime 

Pricing

Commercetools provides personalized pricing plans tailored to your business requirements and additional microservices.

Tool Level

  • Intermediate

Usability

  • Slightly difficult to use for beginners

Going headless isn’t just an afterthought — it makes sharing content easier, prevents vendor lock-in, delights developers, enables personalized customer experiences, and more. With options for every budget, there’s something for everyone.